"You and I, together we can do anything. We're not alone." This is the message behind the design of the apparel, overseen by Hiromi Kaneko, a member of the women's road race team at the Tokyo 2020 Olympics. The tagline "You I'm: All" is inscribed on the chest, which is the English translation of the Okinawan phrase "Yuimaru," which means "helping each other."

Kaneko says, "I couldn't have continued as an athlete on my own. I'm still able to ride my bike thanks to the support of so many people." This clothing was created to express gratitude for that support, and in the hope that in turn, he would support someone else.

20% of sales will be donated to the Okinawa Children's Future Prefectural Council to support children in Okinawa.